Revolutionizing the Property Market with Online Mapping Technology

As we get set to officially launch the Beta version of 3Dwalkthroughs.com, it is exciting to see the rapid convergence and improvement of a few important technologies that will undoubtedly change the landscape of shopping for properties online. In the not too distant future, online mapping tools, 3D walkthroughs, 3D floor plans and 3D renderings will all be integrated together to form a new breed of virtual tour.Revolutionising the Property Market with Online Mapping Technology (Press Release in Directions Magazine)
May 10, 2007

Company: Microsoft Corporation
Industry: Real Estate
Location: Reading, United Kingdom

The advanced aerial imagery provided by Microsoft Virtual Earth is bringing greater realism and efficiency to online property searches.

In response to the imminent requirement for Home Information Packs (HIPs), Legal Marketing Services is developing Home Navigator based on Virtual Earth. For more information, please read this case study.

Stamford Homes has been pleased with its implementation of Virtual Earth. For more information, please read this case study.

With the help of Virtual Earth, OfficeBroker consultants can now respond to a client’s property inquiry in roughly half the time it took previously. For more information, please read this case study.

A couple of interesting excerpts from the case study:

“By using Virtual Earth as their online mapping and location based search platform, property firms have removed a lot of guesswork from the property hunt. Now, property hunters can begin with an online search — starting for example, with a desired location — and end with a photo-realistic, aerial map that includes their collection of favourite properties, including locally-relevant information that plays a huge role in the final decision-making process.”

Real estate companies in the UK, Europe and across North America are seeing significant benefits associated with a Virtual Earth-powered solution. John L Scott, a residential real estate firm based in the US saw an increase of 15 per cent in new visitors to their site following their launch of Virtual Earth. Additionally, returning visitors increased by 46 per cent over the previous month.