Thursday, August 9, 2007

Developer’s Marketing Strategy Takes Off

3Dwalkthroughs.com is constantly researching new and innovative ways to market real estate. As the housing market continues slump throughout the country, developers and agents are required to think outside the box to make their properties get noticed. We just read a story about a developer in Chicago that decided to take his marketing campaign to the sky.

For the past year, 12 Oaks developer Michael Sparks has commissioned a small plane to buzz over Woodfield Shopping Center three times a week pulling a banner that advertises his Schaumburg town homes.

While some might view this marketing campaign as far fetched, Michael credits his airborne ads with helping sell more than 400 units in the past year. As soon as the plane lands, and a buyers interest is peaked, tools such as 3D Walkthroughs and 3D Floor Plans can help further motivate a property visit..next step, the Good Year blimp.

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