Monday, July 14, 2008

Wanted - Unique 3D Marketing Ideas

3Dwalkthroughs.com has been experiencing somewhat of a strange phenonmenon over the last few months. We have received a large number of requests for 3D assets that are a little outside of the normal output of our 3D Floor Plans, 3D Renderings and 3D Walkthroughs.

The majority of these requests are based on the inclusion of an advanced level of interactive capabilities. Interestingly enough, many of these requests are for the creation of unique 3D assets that are not even meant to be web-based.

We are finding that there are a number of property marketing directors that want to encourage potential buyers to view their sales presentations in person as opposed to on the web. Their philosophy is that the sales presentation will create the initial interest, but their pitch after the presentation is more effective at closing the client, or at least taking them to a more serious level in terms of buying.

We believe this increase in requests for unique 3D assets is a reflection of the tough real estate market, and the need for marketing directors to think outside of the box to make their properties stand out.

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