Tuesday, November 4, 2008

Sky News- Election Coverage in 3D

As everyone knows (hopefully), today is election day here in the United States. Regardless of the outcome, this years election will have historical ramifications.
UK based Sky News will be covering the election with specially designed 3D US election coverage content graphics.

Its ‘pool of polls’ content graphics employ textures, internal structures, architectural forms and space – a ‘convenient nod’ to the Sky corporate brand – while the Sky News brand features heavily and provides consistency, says Simon Buglione, Sky News creative director.

The background and ‘pool’ suggest Sky News’ Miami broadcast location, while 3D graphics rising up out of it indicate progress in the polls, swing states and movement on key electoral issues including the economy, energy and immigration.

The graphics will be used across television and the Web.

Source: Design Week

3Dwalkthroughs.com is intrigued by Sky News concept and will be checking their site periodically throughout the day to witness their 3D efforts. We were not able to find the relevant 3D graphics at the time of this post.

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