There is an interesting article in this weeks Business Week Online detailing a lot of the new tactics developers are employing to market their luxury condominiums. The above picture is a new tool that will be launching in the late spring that allows buyers to view multiple properties without having to leave the sales office. Other interesting tools include: Opening brokerages in Second Life, creating property specific magazines, giving expensive gifts, hiriing celebrities, producing expensive video tours, etc.It will be interesting to see how we can integrate our 3D Walkthroughs, 3D Renderings, and 3D Floor Plans into the mix.
The full article can be found here.
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