An article in today's NY Times describes one of the more interesting premieres at the Sundance Film Festival. The festival, which is dedicated to the discovery and development of independent artists and audiences, is coming to an end today.
The interesting premiere described in the article is actually not a movie at all. It is a 3D virtual factory called “Invisible Threads” which exists only on Second Life. The 3D factory produces real-life, custom-ordered, personalized blue jeans which can be picked up at the festival.
Invisible threads was started by Stephanie Rothenberg and Jeff Crouse as a combination of an art project and possible glimpse into the future of how manufacturing will take place.
Customers tell the Invisible Threads staff the size and style of jean they would like, the instructions are sent to the 3D virtual factory inside Second Life, where workers push buttons that generate an image. From that image, a pattern is created and sent to an industrial printer, made by Hewlett-Packard, which spits out the custom-printed canvas cotton patterns. The patterns are then cut and assembled on the spot (at a Sundance Festival venue, that is) with a glue gun and a little stitching for reinforcement. They cost around $35.
Source: NY Times
Second Life workers are paid in Linden dollars and plots of land...perhaps 3Dwalkthroughs.com workers should consider moonlighting on the assembly line.
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