I am reading a very thought provoking book called Made To Stick by Chip and Dan Heath. The book answers 2 important questions that can be extremely useful both in someone's business as well as personal life. 1) Why do some ideas thrive while others die?
2) How do we improve the chances of worthy ideas?
As we move closer to the launch of Fitspott.com and continue our growth of 3Dwalkthroughs.com, many of the ideas and concepts in the book will be put to use almost immediately.
The main concepts of the book are easily absorbed as the book utilizes really good examples to drive home its points. I would highly suggest this book to anyone that is launching a new business, looking to improve an existing business or to anyone presenting an idea that needs to be remembered.
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