Last night members of 3Dwalkthroughs.com went to a cocktail party to launch the opening of an unbelievable sales center for a new property. We are not at liberty to discuss the brand but lets just say the showroom was a full blown replica of the unit, elevator and all.
The whole front part of the show room was the actual sales center with a model of the development. On one of the walls was the biggest plasma TV I have ever seen. The TV was looping 3D Walkthroughs and 3D Renderings of the property. The company that created these did an amazing job and really got the attention of all in attendance.
Apparently each unit will have its own elevator, so to demonstrate this they actually had a real elevator built which had both sides open. As you exited on the other side of the elevator you were able to experience exactly what it would be like when you entered a unit.
I cannot imagine how much it cost to put this showroom together but it certainly did the trick in terms of making an impression. We heard they actually signed 2 contracts right after the event. Talk about effective marketing.
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