Tuesday, January 8, 2008

The 2 Schools of Thought During The Slump in The Real Estate Market

Members of 3Dwalkthroughs.com are currently meeting with a lot of the big real estate players in Charleston, South Carolina. It is interesting to meet with such a diverse group of successful real estate individuals and see the 2 schools of thought existing in today's challenging real estate market.

The first school of thought believes that it takes money to make money. These are the people that are blown away by our 3D Walkthroughs, 3D Floor Plans and 3D Renderings and understand that investing in effective marketing materials will pay itself back many times over.

The other school of thought believes that they should hold off investing money on marketing materials until the overall market conditions improve. This group was also impressed with our product but made it clear that they were not willing to move forward with the current instability in the real estate industry.

What we find most interesting is that both schools of thought are absolutely convinced their way of thinking is correct.

We firmly believe in the first school of thought. Showcasing the special features of a property, especially one that is not yet developed, offers a developer a much better chance of selling the unit before the property is even finished.

No comments: