An article in the Real Estate Section of today's NY Times discusses the dangers of renovating a home using too specific of a style if. In other words, if you are looking to sell your home and your renovation choices are "way out there" you might be significantly reducing the number of potential interested buyers.
According to the article, when it comes to being too “specific,” for instance, it’s not just the koi pond in the foyer that can cause problems later. Something as simple as color choice can, in the blink of a buyer’s eye, transform a triple-mint property into “someone else’s renovation” that few buyers want to pay for.
Source: NY Times
I cannot help but wonder if this same priciple holds true for the sales and marketing of new development projects. 3Dwalkthroughs.com is often asked to make 10 million changes in order to capture the specific interior design vision of the developer. Is creating a highly specific 3D Walkthrough, 3D Rendering or 3D Floor Plan the the right way to go, or are developers limiting the number of potential buyers?
We believe if developers are to create very specific 3D assets, they must have very clear disclaimers and notifications regarding the flexibility the buyer has in customizing their new unit. Being clear that the 3D assets are just representations of what a unit "could" look like can help prevent losing potential buyers.
The full article can be found here>>
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