An interesting press release in today's RISMEDIA describes a new online advertising tool that seems to be extremely effective for marketing new homes to local shoppers. Spotlight Ads, a product of ADmission, are being used to reach local consumers with a powerful combination of real-time new home listings and home builder branding that reaches new consumers, increases consumer engagement and drives home builder Web site traffic.
Full service media planning and buying agency Mediasmith piloted AdMission Spotlight Ads with their home builder clients as a new online advertising option. “Traditional advertising programs have mass reach but are often not as effective,” said Karen McFee, executive vice president, Mediasmith. “Spotlight Ads is an interactive, visual ad unit that can be precision targeted and performance tracked. It’s an excellent component of a digital campaign for advertisers with an inventory-centric business. We are impressed by our pilot ad stats that indicate substantial interest among online new home shoppers.”
3Dwalkthroughs.com finds Spotlight Ads interesting because it validates our reasoning behind the development of our Interactive 3D Floor Plans and forthcoming Interactive 3D Walkthroughs. Consumers are more likely to click through and stay on a site that they can interact with.
The full article from RISMEDIA can be found HERE>>
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