In the face of a continuing crisis in the mortgage industry many newly developed buildings in Manhattan are looking to renters as their primary target market. As the focus shifts away from condominium sales to the rental market, developers are pulling out all the stops to help their property stand out from the crowd.
Amenities such as golf simulators, party rooms, built in washer and dryers, swimming pools, massage studios and health clubs are just some of the extras developers are offering to entice this new target market.
Perhaps 3dwalkthroughs.com will have to start focusing our own marketing efforts of 3D walkthroughs, 3D floor plans, and 3D renderings to include rental properties as well.
An interesting article in today's NY Times explains this phenomenon in more detail.
The article can be found HERE>>
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