In the past year 3Dwalkthroughs.com has come across various 3D virtual technology platforms focused on the trade show industry. Companies like IBM, Cisco, and others are using virtual trade shows as a way of cutting costs and attracting a larger worldwide attendance.
3D virtual trade show platforms are created to look exactly like actual trade show exhibition halls. In contrast to virtual world platforms such as Second Life, virtual trade shows are much more professional and are created specifically for business environments. We have seen virtual trade shows platforms with and without actual avatars that can walkthrough the virtual environment. In most of the platforms we have seen you can upload a picture, chat with booth representatives, and attend pre-recorded or live sessions.
Virtual Trade Show events typically cost less than live events and often result in more targeted leads. Many people we have spoken with do not think virtual trade shows will ever replace live trade shows completely, rather complement them by attacting more attendees from remote locations.
One virtual trade show platform we discovered recently is Unisfair. Founded in 2002, Unisfair tradeshow offers a 3D collection of booths, live and recorded presentations, trackable analytics, and a combination of online collaboration tools with social networking elements.
We are currently in the process of working very closely with a 3D virtual trade show developer to improve the level of reality they offer in their virtual environment. We believe as more companies such as 3Dwalkthroughs.com with an expertise in creating realistic renderings work with virtual world platform developers, the overall experience will become more immersive, interactive and enjoyable.
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