Yesterday the staff at 3Dwalkthroughs.com attended the ad:tech tradeshow at the Hilton Hotel in Mid-town Manhattan. Of the last 10 trade shows we have attended covering various industries, this one felt the most energetic and packed with exhibitors. Ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today's brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.
One of the most interesting aspects of the show was the amount of new companies with social networking applications and 3D virtual world technologies. During the show we spoke with quite a few of these companies and were amazed to see that they were just as excited to hear about our 3D Walkthrough technology. It seems like a common theme of all of these companies is the desire to improve the realism of their 3D world graphics. They all seemed to be actively looking for companies to help them with this effort.
With Intel planning on entering into the 3D world arena, we all agreed that processing speeds will quickly rise to a level which would allow for more realistic 3D graphics in real time. The fact that so many of these companies are presenting at such a prestigious trade show validates our recent focus on virtual world technology. It usually takes us a few days to organize all the material we accumulate at trades shows before we start our follow ups. After the dust settles we will post about any promising technologies we uncovered at the show.
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