3D Movies Are Here To Stay!!

3Dwalkthroughs.com came across an interesting article on Wired.com that describes the allure of 3D movies to both movie goers as well as movie producers. Some of the biggest movie studios, including DreamWorks, Disney and Pixar are heavily investing in 3D technology for two main reasons:

1)As 3D technology is not readily available in home theaters, creating 3D movies will force movie-goers back into actual theaters.

2) Tickets for 3D movies can be sold at a premium and often cost as much as $5.00-$7.00 more than regular movies.

A few of the new 3D movies we can expect over the next 2 years from these major movie studios include: Bolt, Avatar, and Star Wars 3D.

"This is a serious visualization technology that's just begun to be used for entertainment," says Elizabeth Brooks, chief marketing officer of 3-D system maker RealD, which has about 97 percent of the 3-D market. "It's been used by NASA and by scientists who need to render things perfectly. It's my job to sing the company's praises, but if the technology weren't good, [filmmakers] wouldn't be planning to make as many 3-D films as they're making."

Unlike 3-D films of the 1950s, the new wave of 3-D pictures don't blur and they don't cause headaches. In basic terms, a 3-D film is shot in two frames -- one for the right eye and once for the left eye. The projector buffers the left and right streams and projects them in alternation at 144 frames per second, using a "triple flash" technique that shows each frame three times in order to smooth out the picture. The RealD 3-D system also requires theaters to install a special silver screen to maintain the polarization of the image.

Source: Wired.com

One of the main issues regarding 3D movies for the studios is that while they bring in more revenue than regular movies, they are much more expensive to create. In addition it is just a matter of time before 3D technology is readily available in home theaters.

The full Wired.com article can be found here>>