3Dwalkthroughs.com came across a very encouraging article on Red Herrings website which describes the huge influx of money that is being invested in 3D virtual worlds.
According to the article, more than $184 million dollars was invested in 3D virtual world platforms in the first quarter. The study by Virtual Worlds Management, an Austin, Texas-based trade show and research company tallied $184.2 million invested worldwide, with more than one-third of the cash infusions going to youth-oriented virtual worlds.
As a testament to our post from yesterday, the biggest market utilizing 3D virtual world technologies are youth oriented. Companies like Disney and Viacom’s Nickelodeon unit have been diving into virtual worlds as stand-alone properties and as adjuncts to existing franchises.
Source: redherring.com
The article also points out that many of the popular 3D platforms are tied to real life merchandise. We are anxious to see the evolution of 3D platforms over the next few years. It will be interesting to see the application that breaks through the barrier which seems to be preventing the older demographic from embracing 3D virtual technology as a mainstream business application.
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