3Dwalkthroughs.com came across a story out of Paris about car maker Renault, and the interesting upgrade they made to their website. As part of their website upgrade they launched “Renault Universe”, the first completely 3D automotive website: www.univers.renault.fr
Renault Universe is a 3D virtual showroom that will allow people to view available automobiles in great detail before visiting a dealership.
Launched on June 17, Renault Universe enables users to browse a virtual 3D world promoting the brand and its products. The virtual universe comprises several areas: a showroom with a specific visual and sound environment for each model, an area on vehicle finance, and areas devoted to special events, Renault Used Cars and the dealer network.
Users will appreciate the extensive range and the variety of products as they browse through the vehicles. For example, in the Clio universe, they can use the discovery function to switch between Clio, Clio Estate, and Clio Campus. After rotating the vehicle 360°, visitors can watch a demo of functionalities, storage compartments, and a broad selection of accessories. All the technical information about the vehicles can be found in a separate section: versions, trim levels, engine types, and prices. Current promotional offers will be on the site as well. Users can also click to watch videos, including the latest Renault commercials.
Source: The AutoChannel.com
Let's see how many other automobile companies follow suit. With over 12 million users on Renault's website every year, their upgraded website will be a good case study for the rest of the industry.
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