Sunday, March 16, 2008

3D Assets and Property Marketing Websites

It is very common for 3Dwalkthroughs.com and our interactive services partner, Launchsight Solutions to work together on projects. Almost all 3D assets that we create for our clients need to be integrated in one form or another into a website.

We are constantly amazed when we come across great looking 3D assets integrated into old school and/or hard to navigatge websites. In most cases when the property marketing websites are highlighting development projects that are still not completed, the 3D assets are the most impactful tools available to pre-sell the project.

Tucking them away in hard to find pages or putting them on websites where the image or video is too large or too small could potentially do more harm than good.

With the advances that have been made in 3rd party video hosting sites, there is no reason that anything short of a good size/resolution version of a 3D Walkthrough be integrated into the property marketing website.

In addition to making sure that the 3D assets are presented in the best format possible, it is also important that the quality of the website itself is up to the highest standard. As the saying goes, you only get one chance to make a great first impression. In today's web 2.0 world, people will judge you and your company based on the first few seconds they spend on your website...might as well make a great first impression.

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