3Dwalkthroughs.com came across an indepth article in Business Week which discusses the increasing number of companies that are using 3D virtual worlds to undergo "real" business applications and encourage global interaction.
According to the article companies like IBM are using 3D virtual worlds for meetings, collaboration, training and employee recruiting. Whether Second Life is the 3D platform of choice, or it is one of the many other existing 3D worlds, the technology can be a very effective way for people to interact and forge bonds from remote locations.
As unproven as these new digitized worlds may be, IBM is adopting virtual world technologies with gusto. The company has begun a mentoring program that encourages people who are retired or are about to retire to share knowledge with newer employees. Many in the program are using virtual worlds to meet, mentor, and make presentations. Globally, IBM is finding that virtual worlds are starting to help bridge culture and distance. IBM's Hamilton says virtual worlds actually make employees want to start working relationships with one another, adding, "Geography doesn't seem to be the barrier it once was."
Source: Business Week
It is our belief that as 3D virtual world platforms continue to focus their feature sets to specific industries, their perceived value and level of adoption will increase dramatically.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment