As the NYC condo market remains hot, utilizing photo-realistic 3D renderings as part of sales and marketing campaigns are becoming almost mandatory. Created from various computer software and modeling programs, some 3D renderings are so realistic it is impossible to tell the difference between actual high resolution photographs.
An interesting article in this months The Real Deal poses the following question about 3D Renderings:In what ways does the reality of a finished building differ from what is presented in the artistic rendering?
According to the article the answer to this question is there are many ways that renderings can differ from the final product. Renderings will always seek to represent a property at it best and therefore elements such as the weather, lighting, furniture, views and even people, will be shown in their best light. In addition, todays 3D renderings pay a lot of attention to modifying certain minute details based on the target audience and image the developer is trying to project about the building.
The article does point out that certain architectural aspects of the building are often extremely accurate to the final property due to the software used to create the renderings. This differs from the old days when renderings were made from watercolors or sketches.
People are cautioned, typically through legal disclaimers, that renderings are not always showing the exact condo unit that is for sale, and the details shown in the renderings are subject to change. For example, the condo represented in a 3D Rendering might be the penthouse unit or a unit with a spectacular view that is not even available or might show an upgraded furnishing package.
According to our experience, 3Dwalkthroughs.com believes the same issues are present with our animated 3D Walkthroughs. We always have to be careful to integrate legal disclaimers into our presentations to let people know that the intention of these presentations are to show examples of a finished property as opposed to making promises to potential buyers.
The full article from The Real Deal can be found HERE>>>
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