A new tool developed by Kimberly-Clark Corp., is being used to track consumer behavior in virtual 3D representations of big box retailers.
Using this new technology a consumer can walk through a very realistic version of a retail environment, simulate their progress down the aisle and reach forward to put a virtual item in their shopping cart. The new tool also incorporates retina tracking to follow the glance of a consumer as they make their way down the virtual aisle.
Procter & Gamble has also been said to be working on a virtual modeling product that will help bring innovations to market quicker and more cost effectively.
Kimberly-Clark says its studio allows researchers and designers to test new product designs and displays without having to stage real-life tests or tipping off competitors.
Without going into too much detail, 3Dwalkthroughs.com is currently working on a product that integrates our 3D Walkthroughs and 3D Renderings with a technology that allows a consumer to select and purchase specific products in real time from any computer. This new product should be released in the next 4-6 weeks and we are very enthusiastic about it's potential.
The Full Article From The Wall Street Journal Online Can Be Found Here>>>
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