Tuesday, September 4, 2007

3D Technology - A Valuable Tool Serving The Fashion Industry


3Dwalkthroughs.com is always excited when we come across "cool" uses of 3D Technology. We found a company in Tel Aviv, Israel, Browzwear International, that has designed a 3D software geared towards the fashion industry. Apparently Browzwear has just released a powerful new update to their software which they claim to be the strongest real-time 3D engine in the fashion industry.

They have a very interesting product displayed on a well thought out website. One of the partnerships we are about to announce (not in the fashion industry) could certainly benefit from their technology. We also believe this type of technology will would be a great asset to the our belief in the rapid convergence of the virtual world and social networking platforms.

Browzwear Launches the Most Advanced 3D Fashion Design Software

TEL AVIV, Israel, September 4 /PRNewswire/ -- Browzwear International,
the pioneer of 3D fashion design and communication software, today
announced the release of VStitcher(TM) 4.01, the next generation of its 3D
fashion design application. VStitcher(TM), the strongest real-time 3D
engine in the fashion industry, is revolutionizing fashion design with a
collection of new design and communication features.

Browzwear's software, implemented by more than 150 industry leaders, is
unique in its ability to simulate real-life fabric draping in real time.
Now, with its improved 3D presentation and development capabilities,
true-to-life adult, child and infant avatars, new clusters, garments, 3D
environments and accessories, the VStitcher(TM) software is redefining the
fashion industry and attracting the attention of major brands.

VStitcher(TM) integrates conventional design techniques empowering them
with real-time, true-to-life 3D technology. The powerful software
infrastructure utilizes the CAD-CAM industry standard, enabling users to
create a virtual 3D garment. The prototype garment is then modeled by an
exceptionally detailed, 3D human figure (avatar), customized to a huge
array of parameters such as age and gender, body measurements, posture,
skin tone, hair style, and even the stages of pregnancy. Inherent CAD
capabilities such as moving and dragging points and curves enable
modification of 2D patterns with fast 3D results.

Recently Aviela Sherbu-Cohen was named new CEO of Browzwear.
Sherbu-Cohen comes to Browzwear with twenty years of managerial and
marketing experience in the textile industry as VP Marketing Development
and Design for Tefron Ltd. and Gibor Sabrina Ltd., and over 7 years as a
board member in Macpel Industries. Sherbu-Cohen holds an MBA with a major
in Marketing and minor in Operations Management, and a BA in Linguistics,
with a minor in Mathematics and Computer Sciences from Tel Aviv University.
Having lived abroad, she mastered languages including English, Hebrew,
Romanian, Portuguese, German, French, and more.

"Browzwear's software is specially developed to ease the transition for
garment and textile companies looking to advance into the new 3D Generation
software," says Aviela Sherbu-Cohen, Browzwear's CEO. "The new
VStitcher(TM) is proof of Browzwear's firm commitment to push the limits,
and explore the promise of 3D fashion design. We hope to give our clients a
competitive edge based on better brand-manufacturer collaboration while
allowing designers to maintain and enhance their freedom and creativity".

The VStitcher(TM) is not simply a design tool but rather a
communication solution, optimizing the entire product lifecycle from
concept to shelf for cost-effectiveness, time efficiency and flexibility.
As a born-for-the-Web application, VStitcher(TM) ensures real-time 3D
representation of the garment design at any remote location, enabling
immediate feedback from clients, designers and decision makers.

About Browzwear
Browzwear International develops and manufactures advanced 3D fashion design and communication software for the garment and textile industries.

The company founded in 1999 is headquartered in Tel Aviv. Its vendors
distribute its products worldwide to over 150 industry leaders in more than
25 countries. At the core of Browzwear's success is its commitment to the
3D Generation of software design solutions, a commitment which led to the
development of the first and most powerful real-time 3D engine in the
fashion industry.

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