Almost every well made movie utilizes music to help tell the story. Whether it is a soft violin tugging at your heart strings or a heavy orchestra run to help sell an exciting chase scene, music can certainly make or break a scene.
When creating a 3D Walkthrough the choice of music is just as important to help sell the story. If the 3D Walkthrough is being used to sell a new hotel project with dramatic views it is probably not a good idea to use a slow moving, soft jazz tune. Conversely, if the 3D Walkthrough is being used to showcase a new upscale restaurant, a slow moving jazz tune might be very effective.
3Dwalkthroughs.com is often asked how we differ from the competition. In addition to a number of post-production effects that we only see a few companies starting to implement, our answer is often music. Our team spends a lot of time choosing the best music to create the right synergy between the 3D Walkthrough and the music.
In the future when reviewing 3D Walkthroughs of different companies, we recommend you take notice of the music and see if it helps/hinders the effectiveness of the presentation.
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